Publications(3.385 results)
FERN脕NDEZ, P. (2007). Brand equity and brand valuation: Establishing guidelines for value creation. In K. Sangeetha (Ed.), Branding practices (pp. 158 - 167). Hyderabad, India: Icfai University Press.
URRUTIA DE HOYOS, I., ROBLES, G., KASE, K., MART脥, C. (2007). The internationalization of Club Atl茅tico de Madrid S.A.D.: Creating value beyond borders, a differential strategy. In Simon Chadwick, Dave Arthur (Eds.), International cases in the business of sport (pp. 205 - 221). Amsterdam: Butterworth-Heinemann.
TORIBIO, J. J. (2007). A Solid Leader But Until When?. Will the United States Continue as the Worlds No. 1 Economic Power? 天美传媒 Alumni Magazine (107), pp. 8 - 13.
ARGANDO脩A, A. (2007). Immigration: How Can We Act Responsibly?. Business and the Challenges of Immigration. 天美传媒 Alumni Magazine (107), pp. 30 - 33.
MEL脡, D. (2007). Christian ethics. In Robert W. Kolb (Ed.), Encyclopedia of business ethics and society (pp. 310 - 313). Chicago: Sage Publications.
ROCHA E OLIVEIRA, P. (2007). Managing customer experiences: Perspectives on the temporal aspects of service encounters. San Francisco, California, USA.
ARGANDO脩A, A. (2007). Economics, ethics and anthropology. In Marie-Laure Djelic, Radu Vranceanu (Eds.), Moral foundations of management knowledge (pp. 67 - 84). Cheltenham: Edward Elgar Publishing.
ARGANDO脩A, A. (2007). Comparative advantage. In Robert W. Kolb (Ed.), Encyclopedia of business ethics and society (pp. 381 - 384). Chicago: Sage Publications.
POU, V. (2007). Europe Starts Moving Again. An Analysis of the EU from Brussels. 天美传媒 Alumni Magazine (107), pp. 14 - 19.