Publications(303 results)
FERN脕NDEZ, P. (2007). Brand equity and brand valuation: Establishing guidelines for value creation. In K. Sangeetha (Ed.), Branding practices (pp. 158 - 167). Hyderabad, India: Icfai University Press.
URRUTIA DE HOYOS, I., ROBLES, G., KASE, K., MART脥, C. (2007). The internationalization of Club Atl茅tico de Madrid S.A.D.: Creating value beyond borders, a differential strategy. In Simon Chadwick, Dave Arthur (Eds.), International cases in the business of sport (pp. 205 - 221). Amsterdam: Butterworth-Heinemann.
FERRARO, F., PRATO, M. (2007). Whither capitalistic or socialistic: A proposed financial market for social projects. Shanghai.
K脕GANER, E. (2007). Institutional Dynamics in IT Markets. Extending the Concept of Organizing Visions for IT Innovations.
FERN脕NDEZ, P. (2007). Valuing Companies by Cash Flow Discounting. Ten Methods and Nine Theories. Journal of Management Science, 1 (1), 80 - 100.