Publications(277 results)
GHEMAWAT, P. (1999). Instructors manual to accompany strategy and the business landscape. Harlow, England: Prentice Hall.
GHEMAWAT, P., MCGAHAN, A. M. (1998). Order Backlogs and Strategic Pricing. The Case of the U.S. Large Turbine Generator Industry. Strategic Management Journal, 19 (3), 255 - 268. doi:10.1002/(SICI)1097-0266(199803)19:3<255::AID-SMJ95.
GHEMAWAT, P., NUENO, J. L. (1998). Marketing relacional: Unas cuantas dudas. En Jos茅 Luis Rodr铆guez Garc铆a (Ed.), Enciclopedia pr谩ctica del management (pp. 132 - 135). Barcelona: Planeta-De Agostini.