Publications(2.347 results)
JOACHIMSTHALER, E. A., NUENO, J. L., QUELCH, J. A. (1991). After the wall: Marketing guidelines for Eastern Europe. Sloan Management Review, 32 (2), 82 - 93.
RICART, J. E., GUAL, J., ROSANAS, J. M., VALOR SABATIER, J., L脫PEZ, G. (1991). Incentivos y control en la empresa p煤blica. Barcelona: Ariel.
JOACHIMSTHALER, E. A., QUELCH, J. A., NUENO, J. L. (1990). Marketing opportunities in Eastern Europe. Sloan Management Review.