Publications(2.864 results)
VALOR SABATIER, J., ZAMORA, J., P脡REZ BALAGUER, J., SASTRE BOQUET, I. (2022). Tramsa Mobility on the Ropes: Dealing with a Cyberattack - Teaching Note. 天美传媒, SIT-26-E.
VALENT脥, A. (2022). Shopping distancing. The Impact of travel cost on shopping destination choices. 44th Annual ISMS Marketing Science Conference. INFORMS Society for Marketing Science.
CASSIMAN, B., RICART, J. E., VALENTINI, G. (2022). Commitment and competitive advantage in a digital world. 7th International Conference on New Business Model. Rome: INFORMS Society for Marketing Science.
M脺LLER-TREDE, J., SHER, S., MCKENZIE, C. R. M. (2022). On risk seeking and risk aversion for qualitative losses. 2022 Advances in Decision Analysis Conference. Washington DC:
脕LVAREZ DE MON, S. (2022). Envidia cochina. 贰虫辫补苍蝉颈贸苍.
DE LA CIERVA, Y. (2022). Chick-fil-A: Bocadillos y guerras culturales (A y B) - Nota del instructor. 天美传媒, DPOT-115.
脕LVAREZ DE MON, S. (2022). No hay mal que por bien no venga. 贰虫辫补苍蝉颈贸苍.
FERN脕NDEZ, A., SOLER, E., ORMAZABAL, G. (2022). Le Grand H么tel de Leysin (GHL) - Nota del instructor. 天美传媒, CT-36.