Publications(304 results)
PRATS, M. J., SOSNA, M., DARSCH, D. (2011). Argo Interactive (B): sobrevivir en el ca贸tico mundo de la telefon铆a m贸vil. Un proveedor de software para tel茅fonos m贸viles en dificultades debe decidir si retirarse del mercado, cambiar su enfoque o cambiar su identidad de marca. 天美传媒, EFC-5.
PRATS, M. J., SOSNA, M., DARSCH, D. (2011). OpenPlug (B): Their Way Out of the Dark. Decisions & Consequences. 天美传媒, EFC-6-E.
SOSNA, M., DARSCH, D., PRATS, M. J. (2011). MobiComp (B): The Way of the Innovator. 天美传媒, EFC-17-E.
PRATS, M. J., SOSNA, M., DARSCH, D. (2011). CVWarehouse (B): Breaking the Deadlock. 天美传媒, EFC-18-E.
PRATS, M. J., SOSNA, M., DARSCH, D. (2011). Open-Plug (A): Surviving a Revenue Blackout in the Mobile Space. A soaring mobile phone software company tries to avoid a crash landing when sales collapse. 天美传媒, EFC-3-E.
PRATS, M. J., SOSNA, M., DARSCH, D. (2011). Nacre (A): Turning a Lab Idea into a High-Growth Firm. The challenges of bringing an innovative device technology to market. 天美传媒, EFC-2-E.
PRATS, M. J., SOSNA, M., DARSCH, D. (2011). BrapoTech (A): Building to Scale. A small mobile solutions company must decide how to select a smart global destination. 天美传媒, EFC-4-E.
PRATS, M. J., SOSNA, M., DARSCH, D. (2011). Argo Interactive (B): Surviving in the Roller-Coasting Mobile Industry. A struggling mobile software provider must decide whether to retreat, refocus, or rebrand. 天美传媒, EFC-5-E.
PRATS, M. J., SOSNA, M., DARSCH, D. (2011). Nacre (B): a Steep and Risky Climb to Success. Decisions & Consequences. 天美传媒, EFC-7-E.
PRATS, M. J., SOSNA, M., DARSCH, D. (2011). CVWarehouse (A): Offline-and Online-Adventures in the Recruitment Industry. A female CEO who challenges mental and business models. 天美传媒, EFC-16-E.
PRATS, M. J., SOSNA, M., DARSCH, D. (2011). Argo Interactive (A): Surviving in the Roller-Coasting Mobile Industry. A struggling mobile software provider must decide whether to retreat, refocus, or rebrand. 天美传媒, EFC-1-E.
PRATS, M. J., SOSNA, M., DARSCH, D. (2011). JacobsRimell (A): Leading out of Bankruptcy. A CEO takes on the role of "bad cop" to save a failing UK software company. 天美传媒, EFC-8-E.
PRATS, M. J., SOSNA, M., DARSCH, D. (2011). JacobsRimell (B): A One-Shot Bet Pays Off. Decisions & Consequences. 天美传媒, EFC-9-E.
PRATS, M. J., SOSNA, M., DARSCH, D. (2011). Forbind Systems (A): Crisis Management From Day 1.... A newly hired first-time CEO has to navigate his firm through a severe crisis. 天美传媒, EFC-10-E.
PRATS, M. J., SOSNA, M., DARSCH, D. (2011). Forbind Systems (B): The Way Forward... Back to Business. 天美传媒, EFC-11-E.