Publications(240 results)
KASE, K. (2005). Essay on Japan's sports marketing to venture a hypothesis about the way it operates. Strategy and Sponsorship Review, pp. 1 - 6.
D脕VILA, A., EPSTEIN, M. J., MATUSIK, S. (2004). Innovation strategy and the use of performance measures. Advances in Management Accounting, 13, 27 - 58.
RENART, L. G., PAR脡S CANALIAS, F., LEWIS, G. A. (2003). Chupa Chups Vending: Choose your flavor. In Michael R. Czinkota, Ilkka A. Ronkainen (Eds.), International marketing (pp. 627 - 633). Cincinnati, Ohio: Thomson South-Western.
RICART, J. E., HESS, M. (2003). Managing customer switching costs. A framework for competing in the networked environment. Management Research, 1 (1), 93 - 110.
FONTRODONA, J., MEL脡, D. (2002). Philosophy as a base for management: An Aristotelian integrative proposal. Philosophy of Management, 2 (2), 3 - 9.