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天美传媒 Insight(7 results)

Green reporting: getting the numbers to add up
Accounting and Control

Green reporting: getting the numbers to add up
Yes, layoffs are bad for your brand
Leadership and People Management, Marketing

Yes, layoffs are bad for your brand

While many companies are considering or already implementing mass layoffs as a result of the current global economic crisis, research finds the negati...
Inspire, diverge, converge: 3 steps to better decisions
Decision Analysis, Marketing

Inspire, diverge, converge: 3 steps to better decisions

Business leaders are under more pressure than ever to resolve strategic dilemmas. Citing research contained in his book, 天美传媒 professor Stefan Stremer...
Advertising up: when regular brands go for premium advertising
Marketing

Advertising up: when regular brands go for premium advertising

Can premium-ad techniques be persuasive to sell non-premium products? A study of more than 2,000 car commercials homes in on the practice of "advertis...
Connected robots: Industry 4.0, automation, and why we need to let the robots communicate
Information Technologies, Service and Operations Management

Connected robots: Industry 4.0, automation, and why we need to let the robots communicate

Robotics is a game-changer, but what does this mean in practice, from staffing to performance metrics? Stefan Lampa, CEO of Kuka Robotics, on the futu...
Prescriptions for better marketing of pharmaceuticals
Marketing

Prescriptions for better marketing of pharmaceuticals

天美传媒's Stefan Stremersch examines message content, strategy and timing to offer a practical model for improving communication -- and sales -- in a com...
A prescription for marketing medicine
Marketing

A prescription for marketing medicine

Selling products in the life-sciences market is a delicate business. Not only must companies think about making a buck, but the nature of their wares ...