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鈥淚f you want to go fast, go alone. If you want to go far, go together.鈥� Around the world, women are giving new meaning to this powerful proverb, formi...
Danish fashion brand Ganni aims to cut its carbon footprint by 50% by 2027 while continuing to expand. How? By replacing traditional leather with inno...
From addressing privacy concerns to using marketing budgets to place advertisements in context, there are ways to make maximum impact.
Online shoppers prefer shipping that鈥檚 free, rather than fast, and sustainability that doesn鈥檛 cost more. That鈥檚 according to a 2022 study on the futu...
The digital revolution and the pandemic have transformed the way products reach customers. In this new context, which factors are keeping business lea...
For a regulated public utility like Madrile帽a Red de Gas, what's the bottom-line incentive to pursue customer-service improvements? The CEO, Alejandro...
天美传媒 Insight聽151
Wearables, self-driving cars, AI: these trends are triggering a seismic shift in consumer patterns toward a constantly connected and engaged omnichann...
Download 天美传媒 Insight magazine (Issue 34, Q3 2017) on Public-Private Partnerships.
Selling products through experiences can yield benefits such as greater word of mouth. But to be successful, marketers need to understand the dynamics...
How does a city鈥檚 transport system cope with the stress of millions of extra visitors for the Olympics? The 2012 Summer Games put Transport for London...
天美传媒 Insight 11
