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The digital revolution and the pandemic have transformed the way products reach customers. In this new context, which factors are keeping business lea...
User experience (UX) is the cornerstone of app and website profitability. This practical note breaks down the five key elements of UX design, taking B...
天美传媒 professors Bruno Cassiman, Marta Elvira, Sandra Sieber and Anneloes Raes discuss the impact of artificial intelligence on strategy, talent manage...
天美传媒 Insight聽150
When Spanish brands export abroad, most opt for France. But the United States looks more attractive for the future.
Marketing is undergoing a metamorphosis. The internet has given unprecedented power to consumers and new channels and tools are opening up competition...
Climb the Stairway to Digitalization, a step-by-step model to help executives structure their companies鈥� digital transformation
Clients' needs are shifting, as are the ways they approach and evaluate products and services. Given this transformation, shouldn't sales teams change...
For decades, the chocolate brand Suchard has been well known for its traditional ad campaign each holiday season, but this may all be about to change.
How can you optimize the price of a product or service? For starters, remember that most buying decisions aren't rational.
Juli谩n Villanueva and Cosimo Chiesa have compiled a report in which 350 companies examine their sales teams and evaluate trends in the new sales lands...
With smartphones redefining prime time, capitalize on geolocation and local digital marketing to reach the right people, at the right time.
The book Communication: Academic Case Studies explores the challenges of branding, public relations, social media and more.
A survey of sales networks in Spain reveals that many companies do not put a lot of effort into acquiring and retaining customers.
A deficit exists in the Spanish pension system, which will only get worse unless deep structural reforms are made soon.
The companies most affected in their revenue have been those innovating the least in their sales networks during the economic crisis.
In this article, the author explains how to design and implement a customer equity dashboard that will serve to pinpoint exactly where the company is ...
