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Download and read Insight for Global Leaders No. 2 (2026) on Artificial Intelligence.
With 67% of shoppers browsing online stores, e-commerce has become a showcase, competing with social media for attention.
As national-populism surges, a brand鈥檚 perceived country of origin has become a key factor in shaping marketing strategies.
The Super Bowl and Halftime Show have become bonanzas for advertisers to create buzz for their brands. Here are some winning strategies.
Digital natives are redefining the rules of e-commerce.
From mailshots to influencers, all the basics and not-so-basics to boost your website traffic.
Many consumers have a wish for life meaning and purpose. Does your brand lean into that need?
Over half of online consumers have bought more in the last year and nearly half would pay more to shop more sustainably.
Buyers鈥� attitude to risk may depend on whether a product is marketed as experiential.
From new technologies to second-hand bargains, online shopping has a new lease on life.
Online shoppers prefer shipping that鈥檚 free, rather than fast, and sustainability that doesn鈥檛 cost more. That鈥檚 according to a 2022 study on the futu...
The typical online shopper uses their mobile phone, pays with a credit card and is influenced most by social media. That is according to a 2021 study ...
I帽igo Gallo asks his colleague Cosimo Chiesa about three key building blocks of a hybrid sales strategy -- a strategy that has become a necessity in l...
Take a motorcycle: Is it a product, or is it an experience? If it's the latter, something lived on the open road, word of mouth is more likely to spre...
What would make a better gift for the graduating college student in your life: a new laptop or an exotic getaway? And as a marketer, what tactics can ...
The fintechs are here. Are big banks' days numbered? Not so fast: Drawing inspiration from designers and artists, design thinking can be a great tool ...
Selling products through experiences can yield benefits such as greater word of mouth. But to be successful, marketers need to understand the dynamics...
After seven years of expansion the clothing brand El Ganso had to rethink its business model and growth strategy.
