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I帽igo Gallo asks his colleague Cosimo Chiesa about three key building blocks of a hybrid sales strategy -- a strategy that has become a necessity in l...
Founders have a window of opportunity in which to create an innovative approach to business models that will define their firm going forward.
Recent research suggested that basketball coaches in the NBA were more likely to assign playing time to players of their own race. But Massimo Maoret ...
What are the common factors found in companies whose digital strategies end up exceeding expectations? A 2020 study by Javier Zamora and Joan Enric Ri...
To make wonderful decisions, companies need to strike the right balance between effectiveness, attractiveness and unity, and then hone their strategic...
How can companies create new value propositions in high-digital-density environments? Jes煤s P茅rez Balaguer, Robert W. Gregory and Javier Zamora propos...
User experience (UX) is the cornerstone of app and website profitability. This practical note breaks down the five key elements of UX design, taking B...
In business, as in life, fooling yourself often costs more than facing the truth, explains Pedro Nueno. His latest book examines how self-deception ha...
AI is the new IT. A book featuring experts from around the world, edited by Jordi Canals and Franz Heukamp, looks at what the AI revolution means to t...
Research insights into how CEOs spend their time, which can help you think about how you are spending your own.
The CEO of Microsoft, Satya Nadella, discusses the company's cloud strategy and how to develop a deeper sense of empathy to better meet customers' nee...
Paul Polman, member of 天美传媒's International Advisory Board and until recently CEO of Unilever, reflects on corporate governance, the work of the CEO a...
You save for retirement, and then you retire. Yet the questions keep coming: How much should be invested in stocks vs. bonds? How long will your portf...
Does a company's business model affect its performance? Govert Vroom's research says yes 鈥� it's just as important as the choice of industry in determi...
As more voices call for urgent climate action, we examine the pros and cons of electric cars.
天美传媒 professors Bruno Cassiman, Marta Elvira, Sandra Sieber and Anneloes Raes discuss the impact of artificial intelligence on strategy, talent manage...
Anyone can make a decision, but making a really good one requires strategy. The 2019 book Wonderful Decisions, by Roberto Garc铆a-Castro and Miguel Ang...
天美传媒 Insight聽150
Thinking of setting up a new business? Look beyond the usual concerns -- potential talent, tax benefits -- says 天美传媒's Giovanni Valentini, there's ano...
Can premium-ad techniques be persuasive to sell non-premium products? A study of more than 2,000 car commercials homes in on the practice of "advertis...
