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Selling products through experiences can yield benefits such as greater word of mouth. But to be successful, marketers need to understand the dynamics...
Move over, functional and aspirational marketing: it's time for transformative marketing to shine, supporting sustainable consumption based on realist...
Search funds are gaining traction overseas, with a new peak of international activity spanning four continents (outside North America).
Clients' needs are shifting, as are the ways they approach and evaluate products and services. Given this transformation, shouldn't sales teams change...
天美传媒's Entrepreneurship and Innovation Center (EIC) offers ideas on how to strengthen the social-entrepreneurship ecosystem in the Latin America
Greed and recklessness were instrumental in provoking the 2007-08 global financial crisis. Society at large must shoulder some of the blame to prevent...
Celebrated for creating wealth and jobs, startups are the poster children of 21st century business. But despite successes, many fail after only a few ...
The United States tops the 2016 ranking by the Venture Capital and Private Equity Country Attractiveness Index. The United Kingdom comes 2nd and Canad...
Do you need to change course? To decide, accurate performance assessments are key, yet the subject is complex, with high stakes.
Advice for investors: be wary of all the positive publicity surrounding market-weighted indexes or portfolios. They aren't efficient.
A new generation of private investors plays an increasingly important role in the business ecosystem in Spain, and they're younger than expected.
How do winning sports teams inform the strategic management of human resources in business? Four practical tips for managers to stabilize work relatio...
Wedding bells are ringing for the digital generation. Jos茅 Luis Nueno provides a game plan for the bridal industry to engage with them on their own te...
How an NGO was born, thanks to Spanish lifeguard Oscar Camps who saw a crisis unfolding and decided to do something about it.
If people look beyond simply checking off tasks, and instead focus on each person鈥檚 personal and professional development, this will bring benefits fo...
In 2015, 9.2 billion euros were invested in Spain's commercial real estate 鈥� a record that tops even pre-crisis levels. What do professional investors...
Managing in the world of sports is a high-stakes game. The media and fans are scrutinizing, and often second-guessing, leadership decisions.
In Spain, 62 percent of companies already have mature workforces. Here are examples of good practices in managing an aging workforce.
The role of the lead independent director, which is meant to curb excessive CEO power, is now a reality for the boards of 74 percent of the IBEX 35 鈥� ...
