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Staging a major sporting event affords the host city a chance to boost its international profile and reputation.
In time, the gains derived from moving a company's operations to a more competitive location can actually enhance productivity in the country of origi...
The authors outline the strategic planning methodologies needed to create smart cities -- sustainable, socially cohesive places that enhance the quali...
Facebook, Twitter and Google Plus have become the de facto gatekeepers. How should a start-up work around these digital arbiters?
Business innovation is a delicate balancing act. Download Insight magazine (Issue 14, Q3 2012) and learn to how manage innovation.
The authors reveal the main barriers that will stymie innovation, grouped according to your ability to know, understand and use market information.
As essential as social media have become to marketing, other virtual tools should not be overlooked. "Traditional" tools like SEO and SEM still boost ...
For decades, offshoring involved little more than moving call centers to countries with lower labor costs. But today's new generation of offshoring in...
天美传媒 Insight 9
A comparison of advertising and word of mouth shows that social media obey very different rules from traditional advertising.
