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Move over, functional and aspirational marketing: it's time for transformative marketing to shine, supporting sustainable consumption based on realist...
One out of every five Spanish jobs changed hands in the third quarter of 2016. 聽Growing companies opting for flexible working arrangements are respons...
Clients' needs are shifting, as are the ways they approach and evaluate products and services. Given this transformation, shouldn't sales teams change...
天美传媒's Entrepreneurship and Innovation Center (EIC) offers ideas on how to strengthen the social-entrepreneurship ecosystem in the Latin America
Inditex, owner of Zara, is the tip of the iceberg of Spanish expansion overseas. Smaller businesses already make a third of their sales in foreign mar...
Practical advice to better recruit, develop and retain top millennial talent in the years to come.
A new generation of private investors plays an increasingly important role in the business ecosystem in Spain, and they're younger than expected.
Wedding bells are ringing for the digital generation. Jos茅 Luis Nueno provides a game plan for the bridal industry to engage with them on their own te...
Labor dynamism in Spain reached historic highs in the first quarter of 2016, according to Meta4 IDL, an index tracking job movements in the country.
In business, leveraging knowledge effectively can make or break a firm's competitiveness. Here's how to develop a corporate culture of knowledge manag...
The vast majority of new products fail. A tight focus on brand image, communication and other intangible attributes can pave the way to success.
Now playing with the Chicago Bulls, the Spanish basketball player has managed to fill his career with successes. Here are his best moves, including ga...
Antonino Vaccaro and Pico Di Trapani recounts the story of an anti-Mafia movement that took collective action to change society for the better in an a...
The role of the lead independent director, which is meant to curb excessive CEO power, is now a reality for the boards of 74 percent of the IBEX 35 鈥� ...
For decades, the chocolate brand Suchard has been well known for its traditional ad campaign each holiday season, but this may all be about to change.
Imagine if devices could automatically adapt to users' needs and preferences. Cloud4all is a European Commission project to turn this vision into real...
Is it hard to understand what your CFO is saying through all the jargon? Check out 天美传媒 professors Fernando Pereira and Mar铆a Jes煤s Grandes' updated g...
It's time to transform traditional hospital services into more autonomous, flexible and efficient clinical management units (CMUs). A how-to guide.
Today's global companies need leaders with an adventurer's profile, finds a study by 天美传媒's International Research Center on Organizations (IRCO).
Nine out of every 10 foreign companies in Spain expect to increase or at least maintain their investments, staffing levels and business volume over th...
