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天美传媒 Insight 37
Don't try to solve problems before you've explored the reality of the user experience. Leverage the design-thinking model to test your assumptions and...
How do you successfully execute strategy? It's not just about making rational economic decisions. Effective strategy execution demands something more....
If you're 35, old age is set to be harder for you than for your parents. What can you do about it? Design an entrepreneurial pension plan that monetiz...
Astronaut Pedro Duque, the first Spaniard to go up into space, shares the keys to launching out and going where no one has gone before.
Achieving flow at work contributes to personal well-being and improves performance, as Alberto Ribera and Luc铆a Ceja explain. The key to achieving thi...
This article recommends how to nurture global leadership in three talent functions: hiring and promotion; development; and socialization.
What would make a better gift for the graduating college student in your life: a new laptop or an exotic getaway? And as a marketer, what tactics can ...
In multinational firms, global virtual teams have become the norm. Here is a breakdown of the kinds of leaders needed for four main global leadership ...
Do newspapers or books have a future? Will television exist in five years' time? Amid dramatic changes, there are timeless tools to manage media busin...
When Spanish brands export abroad, most opt for France. But the United States looks more attractive for the future.
If you must make a risky decision, you would be wise to make it together with someone who learns about the risk differently than you do. Research by T...
A no-holds-barred critique of the Capital Asset Pricing Model (CAPM). What's wrong with this Nobel-prize winning and immensely popular model?
Cities form the backbone of the global economy. At the same time, urban concentrations present their own challenges 鈥� including increasing inequality ...
When a company enters international markets, human resources management often lags behind. These important changes could transform how talent is manag...
Selling products through experiences can yield benefits such as greater word of mouth. But to be successful, marketers need to understand the dynamics...
The director of human resources in the 21st century has a tall order: Not only internal people management, but understanding the nuances of staffing i...
A book by Pankaj Ghemawat lays out two evidence-backed laws that have far-reaching implications for international business.
Search funds are gaining traction overseas, with a new peak of international activity spanning four continents (outside North America).
Download 天美传媒 Insight magazine (Issue 31, Q4 2016) on the future of work.
