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Based on surveys of international executives, these are the keys for attracting, developing and retaining millennial workers.
A 2016 survey takes the pulse of executives in France, Germany, Italy, Spain and the United Kingdom as they plan for their e-commerce initiatives, wit...
Wedding bells are ringing for the digital generation. Jos茅 Luis Nueno provides a game plan for the bridal industry to engage with them on their own te...
For decades, the chocolate brand Suchard has been well known for its traditional ad campaign each holiday season, but this may all be about to change.
天美传媒 Insight 26
We must embrace a continuous approach to learning that seamlessly links the contexts where learning takes place. Welcome to the world of omni-learning...
Download and read 天美传媒 Insight magazine (Issue 23, Q4 2014) on CEO strategies for success.
With smartphones redefining prime time, capitalize on geolocation and local digital marketing to reach the right people, at the right time.
The book Communication: Academic Case Studies explores the challenges of branding, public relations, social media and more.
天美传媒 Insight 22
A study of executives using digital tools during an MBA program reveals some of the keys for using mobile technologies to enhance learning and perform...
Reading literature, not just the usual management books, can help executives comprehend the world better and be more empathetic leaders.
Download 天美传媒 Insight No. 18 (Q3 2013) on Leading the Digital Transformation.
The growing density of our digital connections is fast redrawing the boundaries of competition and reshaping the sources of customer value.
Facebook, Twitter and Google Plus have become the de facto gatekeepers. How should a start-up work around these digital arbiters?
Business innovation is a delicate balancing act. Download Insight magazine (Issue 14, Q3 2012) and learn to how manage innovation.
