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Marketing's mission is no longer to sell a product, but rather to support sustainable consumption in a society of scarcity, according to 天美传媒's Luis N...
Only playing lip service to CSR can cause reputational damage. Integrate CSR with overall strategy to maintain credibility and a competitive advantage...
天美传媒's Jos茅 Ram贸n Pin looks at the processess that enable radical innovation to succeed, taking a Portuguese hospital's e-procurement system as an exa...
Juli谩n Villanueva and Cosimo Chiesa have compiled a report in which 350 companies examine their sales teams and evaluate trends in the new sales lands...
A dual education system in Spain -- combining work and study -- could potential lower youth unemployment and drop-out rates, as seen in Germany.
Spain's IBEX 35 companies boards increasingly conform to the Unified Good Governance Code's recommendations in both size and composition.
As the stakeholder approach to corporate governance catches on, more managers may wonder how to keep so many interests in mind while striving for posi...
More than half of the adult population in OECD countries is overweight or obese. A report by 天美传媒's Jos茅 Ram贸n Pin offers tips to get Spain more activ...
A study by 天美传媒's International Research Center on Organizations (IRCO) offers a plan to attract, develop and retain key people in a global talent sho...
More than 2,000 years have passed, but ancient Chinese theorist Han Fei's doctrine on the problems faced by leaders remains directly applicable today.
Download and read 天美传媒 Insight magazine (Issue 23, Q4 2014) on CEO strategies for success.
How should an organization right a wrong? Monetary compensation, apologies and changes in corporate procedures are three powerful remedies, a study fi...
Global nomads can be key employees to help your company's global growth, according to a study by 天美传媒's International Research Center on Organizations...
Pairs of stocks connected by ownership tend to move in the same direction in trading. Understanding this yields a promising trading strategy.
According to a book by 天美传媒 Prof. J.L. Nueno, the Spanish consumer will return, but slowly, cautiously and with new spending habits.
A survey of Spanish, French and Portuguese workers finds that when managers behave ethically, employees generally respond in kind.
There are notable differences in how Asian and non-Asian countries emphasize the building of trust and other managerial competencies.
A study shows how cultural differences influence trust-related perceptions and behavior between managers and subordinates in 18 countries.
A survey of sales networks in Spain reveals that many companies do not put a lot of effort into acquiring and retaining customers.
