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天美传媒 Insight(1204 results)

A culture of innovation begins at the top
Entrepreneurship, Innovation and Change, Leadership and People Management

A culture of innovation begins at the top
A renewed interest in conservative accounting
Accounting and Control

A renewed interest in conservative accounting
Beyond self-service: The perks of putting your client to work
Service and Operations Management

Beyond self-service: The perks of putting your client to work
The importance of trust when inpatriating staff to HQ
Leadership and People Management

The importance of trust when inpatriating staff to HQ
Change of CEO: Why, when, how?
Corporate Governance, Leadership and People Management

Change of CEO: Why, when, how?
A 10-year stretch: Strategies for early growth
Entrepreneurship

A 10-year stretch: Strategies for early growth
The art of making culture profitable
Innovation and Change, Service and Operations Management

The art of making culture profitable
Indirect sales networks: A solution to dwindling sales?
Marketing

Indirect sales networks: A solution to dwindling sales?
Social Media: Are You in the Conversation?
天美传媒 Insight

Social Media: Are You in the Conversation?

天美传媒 Insight 9
Converting old policies into new value
Information Technologies, Marketing

Converting old policies into new value

The authors categorize the social media governance documents from 40 organizations and offer advice on creating strategic policies that will generate ...
Adding social media to the marketing mix
Marketing

Adding social media to the marketing mix

A comparison of advertising and word of mouth shows that social media obey very different rules from traditional advertising.
Emotional cues that work magic on customers
Marketing

Emotional cues that work magic on customers

The influence of emotions on consumer decision making is much more nuanced and complex than many are aware.    
Why we need independent board members
Corporate Governance, Leadership and People Management

Why we need independent board members

Recent financial scandals underscore the dangers of CEOs having too much power. 天美传媒 Prof. Guido Stein and research assistant Salvador Plaza weigh the...
Stemming the tide of temporary contracts
Economics, Leadership and People Management

Stemming the tide of temporary contracts
Brazil and China shine brighter in latest investor ranking
Finance

Brazil and China shine brighter in latest investor ranking
Is financial know-how in your toolkit?
Finance

Is financial know-how in your toolkit?
The new, post-crisis consumer
Economics, Marketing

The new, post-crisis consumer
The role of information in choosing the right hospital
Decision Analysis, Marketing

The role of information in choosing the right hospital
Basel III: How it affects our credit
Finance

Basel III: How it affects our credit
Leadership development in a post-crisis world
Leadership and People Management

Leadership development in a post-crisis world