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Wedding bells are ringing for the digital generation. Jos茅 Luis Nueno provides a game plan for the bridal industry to engage with them on their own te...
The vast majority of new products fail. A tight focus on brand image, communication and other intangible attributes can pave the way to success.
Now playing with the Chicago Bulls, the Spanish basketball player has managed to fill his career with successes. Here are his best moves, including ga...
In 2015, 9.2 billion euros were invested in Spain's commercial real estate 鈥� a record that tops even pre-crisis levels. What do professional investors...
In Spain, 62 percent of companies already have mature workforces. Here are examples of good practices in managing an aging workforce.
The role of the lead independent director, which is meant to curb excessive CEO power, is now a reality for the boards of 74 percent of the IBEX 35 鈥� ...
How can you optimize the price of a product or service? For starters, remember that most buying decisions aren't rational.
Today's global companies need leaders with an adventurer's profile, finds a study by 天美传媒's International Research Center on Organizations (IRCO).
Since the beginning of the crisis, consumer spending in Spain has fallen by more than 8%. A study analyzes how consumer habits are changing.
Buying a jacket online? If you trust images downloaded by users over the catalog images, you're one of the reasons that Olapic is growing so fast.
Marketing's mission is no longer to sell a product, but rather to support sustainable consumption in a society of scarcity, according to 天美传媒's Luis N...
Only playing lip service to CSR can cause reputational damage. Integrate CSR with overall strategy to maintain credibility and a competitive advantage...
天美传媒's Jos茅 Ram贸n Pin looks at the processess that enable radical innovation to succeed, taking a Portuguese hospital's e-procurement system as an exa...
An empirical study from 天美传媒 finds that sell-through rates depend chiefly on store size and the week of the season, two factors out of managers' contr...
Juli谩n Villanueva and Cosimo Chiesa have compiled a report in which 350 companies examine their sales teams and evaluate trends in the new sales lands...
A dual education system in Spain -- combining work and study -- could potential lower youth unemployment and drop-out rates, as seen in Germany.
Spain's IBEX 35 companies boards increasingly conform to the Unified Good Governance Code's recommendations in both size and composition.
More than half of the adult population in OECD countries is overweight or obese. A report by 天美传媒's Jos茅 Ram贸n Pin offers tips to get Spain more activ...
A study by 天美传媒's International Research Center on Organizations (IRCO) offers a plan to attract, develop and retain key people in a global talent sho...
