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天美传媒's Mike Rosenberg sets out a simple seven-step scenario planning process to help broaden management perspectives.
A growing number of companies are opting to bring back part or all of the production that they had previously outsourced to China.
As essential as social media have become to marketing, other virtual tools should not be overlooked. "Traditional" tools like SEO and SEM still boost ...
Today's careers are regarded as winding paths shaped according to various stages and cycles of a person's lifetime.
Using lessons derived from the banking sector, this article examines three promising new business models: upscaling, downscaling and greenfield bankin...
The authors analyze how faith-based values have shaped some of the unconventional products and services that Islamic banks offer. Might there be usefu...
For decades, offshoring involved little more than moving call centers to countries with lower labor costs. But today's new generation of offshoring in...
The authors categorize the social media governance documents from 40 organizations and offer advice on creating strategic policies that will generate ...
A comparison of advertising and word of mouth shows that social media obey very different rules from traditional advertising.
Today鈥檚 Internet-based world has certainly made it easier for companies to acquire, store and transmit detailed information like never before.
The influence of emotions on consumer decision making is much more nuanced and complex than many are aware.
Recent financial scandals underscore the dangers of CEOs having too much power. 天美传媒 Prof. Guido Stein and research assistant Salvador Plaza weigh the...
