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A comparison of advertising and word of mouth shows that social media obey very different rules from traditional advertising.
The influence of emotions on consumer decision making is much more nuanced and complex than many are aware.
Uncertainty is a subjective phenomenon. But its root causes are objective economic indicators 鈥� and those can be measured in detail.
As many as 93 percent of CEOs surveyed say sustainability is essential to their company's future success.
The future and sustainability of many companies will depend to a great extent on teenagers' behavior and attitudes toward consumption.
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