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Climb the Stairway to Digitalization, a step-by-step model to help executives structure their companies鈥� digital transformation
Selling products through experiences can yield benefits such as greater word of mouth. But to be successful, marketers need to understand the dynamics...
The director of human resources in the 21st century has a tall order: Not only internal people management, but understanding the nuances of staffing i...
For foreign investment, Spain remains a preferred destination. This is confirmed by the ninth annual Barometer of the Business Climate in Spain.
As business becomes more globalized, multicultural working groups are on the rise. Tips for boosting performance of culturally diverse teams.
Move over, functional and aspirational marketing: it's time for transformative marketing to shine, supporting sustainable consumption based on realist...
Small and medium-sized businesses in Spain saw revenues drop by a third 2007-2014 while large corporations emerged from the crisis almost unscathed.
One out of every five Spanish jobs changed hands in the third quarter of 2016. 聽Growing companies opting for flexible working arrangements are respons...
The 2016 U.S. election results show that backlash against globalization is real. But what are the facts vs the fears? Which countries are the most glo...
China's auto production has grown exponentially in recent years, responding to a rapidly expanding domestic market. But the "new normal" in economic g...
Shareholders are not the only ones to benefit from the value created by a firm. Employees, customers and suppliers reap rewards, too. Introducing a ne...
天美传媒's Stefan Stremersch examines message content, strategy and timing to offer a practical model for improving communication -- and sales -- in a com...
A book by Pankaj Ghemawat lays out two evidence-backed laws that have far-reaching implications for international business.
Search funds are gaining traction overseas, with a new peak of international activity spanning four continents (outside North America).
"Ask the right question at the right time, and ask for relevant information." Service operations in a nutshell.
Expert advice? Research shows banks are more likely to fail if their boards were dominated by directors who were experts in banking. Risky decisions a...
Clients' needs are shifting, as are the ways they approach and evaluate products and services. Given this transformation, shouldn't sales teams change...
Download 天美传媒 Insight magazine (Issue 31, Q4 2016) on the future of work.
Based on surveys of international executives, these are the keys for attracting, developing and retaining millennial workers.
Will a robot take your job? Despite fears that automation may be putting millions of jobs at risk, companies can prepare for technological change.
