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A comparison of advertising and word of mouth shows that social media obey very different rules from traditional advertising.
Today鈥檚 Internet-based world has certainly made it easier for companies to acquire, store and transmit detailed information like never before.
Uncertainty is a subjective phenomenon. But its root causes are objective economic indicators 鈥� and those can be measured in detail.
The future and sustainability of many companies will depend to a great extent on teenagers' behavior and attitudes toward consumption.
