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天美传媒 Insight(858 results)

Marketing secrets for generating internet traffic
Information Technologies, Marketing

Marketing secrets for generating internet traffic

As essential as social media have become to marketing, other virtual tools should not be overlooked. "Traditional" tools like SEO and SEM still boost ...
Multiple stories to career building
Leadership and People Management

Multiple stories to career building

Today's careers are regarded as winding paths shaped according to various stages and cycles of a person's lifetime.
Choosing a Better Path
天美传媒 Insight

Choosing a Better Path

天美传媒 Insight 11
Six skills required of a leader in difficult times
Leadership and People Management

Six skills required of a leader in difficult times
Independence can be an advantage
Decision Analysis, Strategy

Independence can be an advantage
No bells, no whistles: the simple case of Primark
Marketing

No bells, no whistles: the simple case of Primark

In the wake of the economic crisis, low prices have taken precedence over perceived quality. In the U.K. and Ireland, this is known as "the Primark ef...
Risk vs. returns: The investor's eternal dilemma
Finance

Risk vs. returns: The investor's eternal dilemma
Either/or: The dynamics of choice
Decision Analysis, Marketing

Either/or: The dynamics of choice
Seeing profitability through a banking lens
Finance

Seeing profitability through a banking lens

Using lessons derived from the banking sector, this article examines three promising new business models: upscaling, downscaling and greenfield bankin...
A culture of innovation begins at the top
Entrepreneurship, Innovation and Change, Leadership and People Management

A culture of innovation begins at the top
A renewed interest in conservative accounting
Accounting and Control

A renewed interest in conservative accounting
Breakup or evolution? Putting your company back on track
Innovation and Change, Leadership and People Management, Strategy

Breakup or evolution? Putting your company back on track
Beyond self-service: The perks of putting your client to work
Service and Operations Management

Beyond self-service: The perks of putting your client to work
A practical guide to hiring and getting hired
Corporate Governance, Leadership and People Management

A practical guide to hiring and getting hired
Marketing strategies for a digital age
Economics, Marketing

Marketing strategies for a digital age
A 10-year stretch: Strategies for early growth
Entrepreneurship

A 10-year stretch: Strategies for early growth
Life satisfaction: Does your country make a difference?
Decision Analysis

Life satisfaction: Does your country make a difference?
Thinking about others: A route to greater efficiency
Decision Analysis

Thinking about others: A route to greater efficiency
Indirect sales networks: A solution to dwindling sales?
Marketing

Indirect sales networks: A solution to dwindling sales?
Adding social media to the marketing mix
Marketing

Adding social media to the marketing mix

A comparison of advertising and word of mouth shows that social media obey very different rules from traditional advertising.