Search
Move over, functional and aspirational marketing: it's time for transformative marketing to shine, supporting sustainable consumption based on realist...
Small and medium-sized businesses in Spain saw revenues drop by a third 2007-2014 while large corporations emerged from the crisis almost unscathed.
The 2016 U.S. election results show that backlash against globalization is real. But what are the facts vs the fears? Which countries are the most glo...
China's auto production has grown exponentially in recent years, responding to a rapidly expanding domestic market. But the "new normal" in economic g...
Shareholders are not the only ones to benefit from the value created by a firm. Employees, customers and suppliers reap rewards, too. Introducing a ne...
天美传媒's Stefan Stremersch examines message content, strategy and timing to offer a practical model for improving communication -- and sales -- in a com...
A book by Pankaj Ghemawat lays out two evidence-backed laws that have far-reaching implications for international business.
Search funds are gaining traction overseas, with a new peak of international activity spanning four continents (outside North America).
"Ask the right question at the right time, and ask for relevant information." Service operations in a nutshell.
Download 天美传媒 Insight magazine (Issue 31, Q4 2016) on the future of work.
Will a robot take your job? Despite fears that automation may be putting millions of jobs at risk, companies can prepare for technological change.
Mobile payments involve more than substituting a phone for a card. Think less about the tech, more about the new functionalities of m-payments. Here鈥檚...
The annual ranking: Switzerland, Singapore and the United States are the world's most competitive countries. Meanwhile, openness to foreign trade and ...
A 2016 survey takes the pulse of executives in France, Germany, Italy, Spain and the United Kingdom as they plan for their e-commerce initiatives, wit...
It might seem foolhardy to take on organized crime, even more so while also treating patients with mental illness. But for an unusual social enterpris...
How to get off to a good start in a new role? Incomplete information, a lack of maturity, and a poor handling of a situation are the main pitfalls exe...
Greed and recklessness were instrumental in provoking the 2007-08 global financial crisis. Society at large must shoulder some of the blame to prevent...
Around the globe, family firms tend to be more conservative and take a longer view. New research by 天美传媒's Pascual Berrone and co-authors puts this be...
Taking on a new management position can create certain doubts and insecurities. A clash between expectations and reality is almost inevitable 鈥� but it...
Inditex, owner of Zara, is the tip of the iceberg of Spanish expansion overseas. Smaller businesses already make a third of their sales in foreign mar...
