Search
Teaming is an online platform modeled on solidarity and boosted by celebrities. A case study follows the story of its founder and ambitious expansion ...
Buying a jacket online? If you trust images downloaded by users over the catalog images, you're one of the reasons that Olapic is growing so fast.
天美传媒 Insight 26
We must embrace a continuous approach to learning that seamlessly links the contexts where learning takes place. Welcome to the world of omni-learning...
The book Communication: Academic Case Studies explores the challenges of branding, public relations, social media and more.
天美传媒 Insight 22
Visualizing your social network will help you understand your position in a company and whether it is consistent with your short- and long-term object...
This article delves into the reviewsphere, and in particular the review site Yelp, to build up a picture of who online reviewers are and what motivate...
This article reviews the factors that influence the way we shop today, and how different retail formats can be integrated into a multichannel strategy...
After its first failed attempt, Media Markt is ready to reintroduce its online business. Will it fare better the second time around?
Facebook, Twitter and Google Plus have become the de facto gatekeepers. How should a start-up work around these digital arbiters?
As essential as social media have become to marketing, other virtual tools should not be overlooked. "Traditional" tools like SEO and SEM still boost ...
The future and sustainability of many companies will depend to a great extent on teenagers' behavior and attitudes toward consumption.
