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A look at recent shifts in consumer habits, business models and news distribution in Spain. When all is said and done, there are four challenges to ov...
天美传媒's Stefan Stremersch examines message content, strategy and timing to offer a practical model for improving communication -- and sales -- in a com...
"Ask the right question at the right time, and ask for relevant information." Service operations in a nutshell.
Mobile payments involve more than substituting a phone for a card. Think less about the tech, more about the new functionalities of m-payments. Here鈥檚...
Taking on a new management position can create certain doubts and insecurities. A clash between expectations and reality is almost inevitable 鈥� but it...
In business, leveraging knowledge effectively can make or break a firm's competitiveness. Here's how to develop a corporate culture of knowledge manag...
The vast majority of new products fail. A tight focus on brand image, communication and other intangible attributes can pave the way to success.
How an NGO was born, thanks to Spanish lifeguard Oscar Camps who saw a crisis unfolding and decided to do something about it.
When employees feel they cannot speak up, there can be negative consequences for society as a whole. We need to foster more trusting and collaborative...
The role of the lead independent director, which is meant to curb excessive CEO power, is now a reality for the boards of 74 percent of the IBEX 35 鈥� ...
天美传媒 Insight 28
For decades, the chocolate brand Suchard has been well known for its traditional ad campaign each holiday season, but this may all be about to change.
Imagine if devices could automatically adapt to users' needs and preferences. Cloud4all is a European Commission project to turn this vision into real...
In multinationals with subsidiaries scattered around the world, communication is key 鈥� and complex. So what's the best way to get firm knowledge flowi...
天美传媒 Insight 26
Multicultural workers have unique skill sets but are often overlooked. How can cultural intelligence be developed as a management tool?
Five keys to successful matrix management, based on the authors鈥� own experiences of matrix organizations.
A boon for business English? How multinationals benefit from a shared language
Practical advice for new leaders to quickly create key alliances, devise an effective communication plan and overcome resistance to change.
The book Communication: Academic Case Studies explores the challenges of branding, public relations, social media and more.
