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Looking for a job in Latin America? Cultural studies of the region say kinship matters. A new book looks at the implications for HR managers and polic...
The book Communication: Academic Case Studies explores the challenges of branding, public relations, social media and more.
The world's greenest city: this was Gregor Robertson's goal for Vancouver when elected mayor in 2008. He set 2020 as the deadline to reduce greenhouse...
For all the hype surrounding bitcoin, relatively few companies actually accept it. An 天美传媒 case study looks at the future of virtual currencies.
This 天美传媒 case examines how Herbalife is being fought over by three of the most successful activist shareholders: Bill Ackman, Carl Icahn and Daniel L...
This two-part 天美传媒 case analyzes marketing issues associated with a controversial sector: the tobacco industry.
In the wake of the economic crisis, low prices have taken precedence over perceived quality. In the U.K. and Ireland, this is known as "the Primark ef...
Using case studies of prominent leaders of the past 50 years, the authors explore the keys of effective leadership.
Getting employees committed to a mission that is abundant in content, credibility and urgency takes a certain kind of "transcendental" leadership that...
We may have preconceived notions of the typical role of a butler and visualizations of who might fit the bill through fictional personae such as Jeeve...
Aldi's competitive advantage may lie in its operations. This case study explores this successful German supermarket chain, including its store operati...
