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Wedding bells are ringing for the digital generation. Jos茅 Luis Nueno provides a game plan for the bridal industry to engage with them on their own te...
The author identifies 10 major trends to watch, as boards of directors aspire to become the vital governance instrument for company management.
What will a typical board of directors look like in the future, amid聽the global financial recovery, accelerating digitalization and systemic changes i...
Emerging markets are increasingly producing and driving demand for new cars. As the balance of power shifts, M&A activity brings international cha...
Marketing's mission is no longer to sell a product, but rather to support sustainable consumption in a society of scarcity, according to 天美传媒's Luis N...
A finance manual by Javier Aguirreamalloa and Pedro Larios serves to clarify and develop financial concepts for general use.
According to a book by 天美传媒 Prof. J.L. Nueno, the Spanish consumer will return, but slowly, cautiously and with new spending habits.
Relationships between players in the auto industry are changing. Asian manufacturers and suppliers are going global via new technologies and joint ven...
天美传媒's Pedro Nueno warns potential entrepreneurs: the viability of any venture depends on carefully identifying your opportunity, and a sound business...
This article reviews the factors that influence the way we shop today, and how different retail formats can be integrated into a multichannel strategy...
Expansion into emerging markets is a tempting proposition for many businesses. But before jumping onto a BRIC-bound bandwagon, make sure you really un...
天美传媒's J.L. Nueno and Gloria Andreu suggest that the best bet for building a relevant brand is to anticipate consumer expectations and offer forward-l...
天美传媒 Prof. J.L. Nueno identifies the top trends and emerging models that will breathe new life into the retail concept.
Facebook, Twitter and Google Plus have become the de facto gatekeepers. How should a start-up work around these digital arbiters?
In the wake of the economic crisis, low prices have taken precedence over perceived quality. In the U.K. and Ireland, this is known as "the Primark ef...
The future and sustainability of many companies will depend to a great extent on teenagers' behavior and attitudes toward consumption.
