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For decades, the chocolate brand Suchard has been well known for its traditional ad campaign each holiday season, but this may all be about to change.
Don't underestimate the importance of planning. Beyond keeping banks happy, 天美传媒's Govert Vroom finds planning can transform the entrepreneur's approa...
How can you optimize the price of a product or service? For starters, remember that most buying decisions aren't rational.
Does humility have a place in the upper echelons of business management? New research explores this often crucially overlooked quality and its ramific...
As U.S. investors pour into Europe, European VC investors should also think big, according to a report by The Boston Consulting Group and 天美传媒
Today's global companies need leaders with an adventurer's profile, finds a study by 天美传媒's International Research Center on Organizations (IRCO).
In multinationals with subsidiaries scattered around the world, communication is key 鈥� and complex. So what's the best way to get firm knowledge flowi...
To address the main compliance challenges facing managers today, the authors propose the creation of a new profile: the Chief Integrity Officer. This ...
A 2015 book by Luis Manuel Calleja and Mercedes Rovira defends collegial-style management for adding plurality, deliberation and consensus to governan...
If we are what we eat, how should we decide what to consume? 天美传媒's Carlos Rodriguez-Lluesma's "virtue ethics" offer food for thought beyond product l...
In the US, the introduction of "managed care" has intensified financial pressure on many hospitals, with adverse effects for both the insured and unin...
Using Spain's National Institute of Performing Arts and Music as a case in point, 天美传媒's Beatriz Mu帽oz-Seca presents an innovative model for service c...
Four 天美传媒 professors present a simulation model to look at the bottom-line social impact of learning and capability-building in firms.
CEOs tend to grow more risk-averse as they near retirement, focused on preserving wealth. But different motivations make family firms the exception.
The US remains the best market for private equity investors, the 2015 Venture Capital and Private Equity Country Attractiveness Index reveals.
Say the word "business" and "ethics" isn't always the next word to spring to mind. The business world has been combatting a poor moral image for centu...
天美传媒 Insight 26
Marketing's mission is no longer to sell a product, but rather to support sustainable consumption in a society of scarcity, according to 天美传媒's Luis N...
Looking for a job in Latin America? Cultural studies of the region say kinship matters. A new book looks at the implications for HR managers and polic...
