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Download and read 天美传媒 Insight magazine #167 featuring inspiring stories from Africa.
Choice overload can leave customers frozen with indecision, but a reminder that they are free to choose what they want can transform the situation.
Among advertising sequences, there鈥檚 a gold standard to build brand appeal in consumers鈥� minds.
Overwhelmed by everyday expenses, consumers cut back on large purchases. How can manufacturers and retailers capture the money they do spend?
From new technologies to second-hand bargains, online shopping has a new lease on life.
Receiving goods in one batch 鈥� even at the expense of fast shipping 鈥� leads to greater satisfaction and fewer returns.
Spain鈥檚 fashion industry has changed more in the last two years than in the 25 years before that, as online retailer Shein became the third most impor...
Does disclosing product availability really boost sales and profits? These are the contexts where it works.
How will the economic impact of COVID-19 be felt? With so many unknowns, simulations based on varying assumptions can help leaders prepare for whateve...
Does a company's business model affect its performance? Govert Vroom's research says yes 鈥� it's just as important as the choice of industry in determi...
Getting onto Amazon's e-commerce platform usually sends sales skyrocketing. But, let the seller beware: there are strings attached.
Chances are, you allocate your direct mail marketing budget to your top customers and use email for everyone else. If so, you're doing it all wrong, a...
Wearables, self-driving cars, AI: these trends are triggering a seismic shift in consumer patterns toward a constantly connected and engaged omnichann...
Download our magazine below and get ready for the next industrial revolution
An empirical study from 天美传媒 finds that sell-through rates depend chiefly on store size and the week of the season, two factors out of managers' contr...
This article reviews the factors that influence the way we shop today, and how different retail formats can be integrated into a multichannel strategy...
After seven years of expansion the clothing brand El Ganso had to rethink its business model and growth strategy.
天美传媒 Prof. J.L. Nueno identifies the top trends and emerging models that will breathe new life into the retail concept.
