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The U.S. must tread carefully to avoid losing its most important asset: credibility.
Among advertising sequences, there鈥檚 a gold standard to build brand appeal in consumers鈥� minds.
Help your new product to "cross the chasm" and reach the "zone of adoption" with these practical tips.
Does disclosing product availability really boost sales and profits? These are the contexts where it works.
Sandra Sieber, professor of Information Systems at 天美传媒, highlights key takeaways from the 天美传媒 experience, similar to what many other organizations w...
How can companies create new value propositions in high-digital-density environments? Jes煤s P茅rez Balaguer, Robert W. Gregory and Javier Zamora propos...
Take a motorcycle: Is it a product, or is it an experience? If it's the latter, something lived on the open road, word of mouth is more likely to spre...
E-commerce is booming in China. And nowhere is it more obvious than in smaller and more remote cities, where the prevalence of online shopping is lowe...
To help fight the Mafia in Sicily, a tourism business called Addiopizzo Travel was born. Addiopizzo Travel's key stakeholders 鈥� i.e., anti-Mafia activ...
"Common ownership" is a buzzword in academic and regulatory circles these days. Jos茅 Azar's paper linking common ownership to higher airline ticket pr...
Firms license technology and other types of knowledge in order to innovate and stay competitive. But not all licensing leads to innovation. 天美传媒's Tho...
Looking to expand? When searching for an acquisition target, consider its business model, say Timo Sohl and 天美传媒's Govert Vroom. Beyond product or mar...
With China's rapid rise to join the global superpowers, the country has aroused all sorts of suspicions. Pedro Nueno works to dispel old myths in his ...
China's auto production has grown exponentially in recent years, responding to a rapidly expanding domestic market. But the "new normal" in economic g...
The vast majority of new products fail. A tight focus on brand image, communication and other intangible attributes can pave the way to success.
When employees feel they cannot speak up, there can be negative consequences for society as a whole. We need to foster more trusting and collaborative...
How can you optimize the price of a product or service? For starters, remember that most buying decisions aren't rational.
If we are what we eat, how should we decide what to consume? 天美传媒's Carlos Rodriguez-Lluesma's "virtue ethics" offer food for thought beyond product l...
