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天美传媒 Insight(33 results)

Proprietary directors aren't afraid to use their power
Corporate Governance, Leadership and People Management

Proprietary directors aren't afraid to use their power

CEO dismissal due to poor management increases when the board is dominated by members who are proprietary directors, and/or who belong to the boards o...
Smart cities, sustainable progress
Strategy

Smart cities, sustainable progress

The authors outline the strategic planning methodologies needed to create smart cities -- sustainable, socially cohesive places that enhance the quali...
Marketing secrets for generating internet traffic
Information Technologies, Marketing

Marketing secrets for generating internet traffic

As essential as social media have become to marketing, other virtual tools should not be overlooked. "Traditional" tools like SEO and SEM still boost ...
Cut costs without losing competitiveness
Accounting and Control

Cut costs without losing competitiveness
Brands: A lifeline for businesses in turbulent times
Marketing

Brands: A lifeline for businesses in turbulent times
Do me a favor
Business Ethics and Corporate Social Responsibility, Leadership and People Management

Do me a favor
Spanish press in crisis: Digitalization will shape its future
Knowledge and Communication, Marketing

Spanish press in crisis: Digitalization will shape its future

The economic crisis has now reached the Spanish press. This year, the sector will have to operate with a 90 percent fall in operating income.
6 keys to making your brand more than just a logo
Marketing

6 keys to making your brand more than just a logo
Being a good public speaker takes practice
Knowledge and Communication, Leadership and People Management

Being a good public speaker takes practice
Six processes for improving day-to-day operations
Corporate Governance, Strategy

Six processes for improving day-to-day operations
Stop press! Healthy prospects for newspapers in Spain
Marketing

Stop press! Healthy prospects for newspapers in Spain
How to stretch your brand without sacrificing appeal
Marketing

How to stretch your brand without sacrificing appeal
Advertising key factor in TV audience fragmentation
Knowledge and Communication, Marketing

Advertising key factor in TV audience fragmentation