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Crowdfunding is among the fastest growing segments in the financial industry. What are the options and what are their strengths over traditional forms...
Can premium-ad techniques be persuasive to sell non-premium products? A study of more than 2,000 car commercials homes in on the practice of "advertis...
Which problems are best suited for design thinking? Using real-life examples, here is how managers can use design thinking to their advantage.
With changes coming at breakneck speed, today's companies must be highly adaptable. That's where human capital plays a vital role. Marta Elvira and Pa...
Communications strategy is an indispensable part of corporate strategy in today's world. In their 2018 book, Ignacio Bel Mall茅n and Jos茅 Ram贸n Pin Arb...
Although New York leads the 天美传媒 Cities in Motion Index for 2018, Europe is the geographical area with the highest concentration of smart cities, with...
It's increasingly commonplace for large companies and startups to collaborate to achieve growth through innovation. So, how can businesses best take t...
Conciliation means integrating all dimensions of life for both personal and professional success, says a new book.
The New Global Roadmap by Pankaj Ghemawat wastes no time taking on Brexit and Trump. With updated research, the author sets out his enduring strategie...
Idiosyncratic deals for career customization can enhance employees' performances and benefit the organization, too. A study by Mireia Las Heras and co...
Can the wisdom of the crowd apply in matters of taste? New 天美传媒 research examines how divergent points of view can lead to more accurate predictions f...
天美传媒 Insight 37
Five practical steps for putting purpose into practice, achieving higher levels of motivation, commitment, engagement and fulfillment in your company.
Don't try to solve problems before you've explored the reality of the user experience. Leverage the design-thinking model to test your assumptions and...
Wrongdoing and corruption come with high social costs. And no country is immune. Antonino Vaccaro, Gianmichele Potito and Enrique Aznar offer five key...
Is the real estate market heading for a fall? A study by 天美传媒's Carles Vergara-Alert says an informed look at trading in real estate investment trusts...
How do you successfully execute strategy? It's not just about making rational economic decisions. Effective strategy execution demands something more....
Wearables, self-driving cars, AI: these trends are triggering a seismic shift in consumer patterns toward a constantly connected and engaged omnichann...
Today's companies are relying more heavily on trade credit, which amplifies the risk of financial contagion in a supply chain. A new model follows fin...
To grow, does your firm innovate, replicate or both? And how are economic gains distributed to stakeholders? 天美传媒's Roberto Garcia-Castro and co-autho...
