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天美传媒 Insight(401 results)

The persistent challenge of defining CSR
Business Ethics and Corporate Social Responsibility

The persistent challenge of defining CSR
Wishbuuk app for Facebook: Sleeping with the enemy?
Marketing

Wishbuuk app for Facebook: Sleeping with the enemy?

Facebook, Twitter and Google Plus have become the de facto gatekeepers. How should a start-up work around these digital arbiters?
How advertising enhances viral marketing
Knowledge and Communication, Marketing

How advertising enhances viral marketing
Bank restructuring: Fewer branches, more efficiency
Finance

Bank restructuring: Fewer branches, more efficiency
Innovation in Motion: Staying on Top
天美传媒 Insight

Innovation in Motion: Staying on Top

Business innovation is a delicate balancing act. Download Insight magazine (Issue 14, Q3 2012) and learn to how manage innovation.
Coca-Cola 2.0: New recipe for branding success
Knowledge and Communication, Marketing

Coca-Cola 2.0: New recipe for branding success
Social networks: Companies hearing but not listening
Information Technologies, Knowledge and Communication, Marketing

Social networks: Companies hearing but not listening
Euroleague Basketball: A league of its own
Entrepreneurship, Innovation and Change, Strategy

Euroleague Basketball: A league of its own

   
The route to Olympic gold: logistics lessons for crowd control during citywide events
Service and Operations Management

The route to Olympic gold: logistics lessons for crowd control during citywide events

How does a city鈥檚 transport system cope with the stress of millions of extra visitors for the Olympics? The 2012 Summer Games put Transport for London...
Rebuilding the economy on ethical grounds
Business Ethics and Corporate Social Responsibility, Economics

Rebuilding the economy on ethical grounds
Considerations for entrepreneurial acquisitions
Entrepreneurship, Finance, Innovation and Change

Considerations for entrepreneurial acquisitions
Good ethics really is good business
Business Ethics and Corporate Social Responsibility

Good ethics really is good business
HR 2.0: Risks and opportunities
Information Technologies, Leadership and People Management

HR 2.0: Risks and opportunities
Impact investing: Misunderstood opportunity?
Business Ethics and Corporate Social Responsibility, Finance

Impact investing: Misunderstood opportunity?
The path to lasting institutional reform: winning the economic argument before the moral one
Strategy

The path to lasting institutional reform: winning the economic argument before the moral one

How the Global Reporting Initiative's innovative use of analogy helped to revolutionize the corporate world's approach to sustainability reporting.
Walgreens: Lessons for community involvement
Business Ethics and Corporate Social Responsibility

Walgreens: Lessons for community involvement
Marketing secrets for generating internet traffic
Information Technologies, Marketing

Marketing secrets for generating internet traffic

As essential as social media have become to marketing, other virtual tools should not be overlooked. "Traditional" tools like SEO and SEM still boost ...
Choosing a Better Path
天美传媒 Insight

Choosing a Better Path

天美传媒 Insight 11
Setting the standard for social responsibility
Business Ethics and Corporate Social Responsibility

Setting the standard for social responsibility
Realizing Emerging Realities
天美传媒 Insight

Realizing Emerging Realities