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With smartphones redefining prime time, capitalize on geolocation and local digital marketing to reach the right people, at the right time.
Worried about your market exposure as stock prices go wild? Take comfort: with terminal wealth in mind, more volatile stocks are not necessarily riski...
Target-date funds (TDFs) have become popular retirement investments, with a promise of reallocating assets to lower risk exposure closer to retirement...
Jordi Canals, the dean of 天美传媒, presents a framework to help companies develop tomorrow's global leadership with four key competencies for leaders.
A technical note by 天美传媒's Gaizka Ormazabal and Eduardo Soler, explains how to arm yourself with numbers for better, more informed decision making.
The book Communication: Academic Case Studies explores the challenges of branding, public relations, social media and more.
天美传媒 Insight 22
The world's greenest city: this was Gregor Robertson's goal for Vancouver when elected mayor in 2008. He set 2020 as the deadline to reduce greenhouse...
"Innovation is for CFOs, too," say 天美传媒's Tony Davila and co-authors in their article for Strategic Finance, with six levers of innovation for any fie...
According to a book by 天美传媒 Prof. J.L. Nueno, the Spanish consumer will return, but slowly, cautiously and with new spending habits.
As with many other Western industrialized nations, the state pension system leaves women vulnerable. 天美传媒's Nuria Chinchilla offers 10 ways to plan ah...
A survey of sales networks in Spain reveals that many companies do not put a lot of effort into acquiring and retaining customers.
Visualizing your social network will help you understand your position in a company and whether it is consistent with your short- and long-term object...
How do high transaction costs, as well as real-estate booms and busts, affect optimal portfolio choices for housing investments?
This article delves into the reviewsphere, and in particular the review site Yelp, to build up a picture of who online reviewers are and what motivate...
This article suggests the steps to take to exercise choice wisely. We need to learn how to counteract the limits on our cognitive abilities and resour...
This article reviews the factors that influence the way we shop today, and how different retail formats can be integrated into a multichannel strategy...
Remote patient management enables patients to monitor their conditions in their own homes and share the results with their doctors via mobile devices.
