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Bel茅n Garijo, board member of Merck and CEO Healthcare, and 天美传媒's N煤ria Mas talk about future opportunities and challenges for the pharmaceutical ind...
The vast majority of new products fail. A tight focus on brand image, communication and other intangible attributes can pave the way to success.
Telling "green lies" doesn't pay, as Volkswagen recently found out. Pascual Berrone's new book helps companies answer the "clear call for change," for...
Emerging markets are increasingly producing and driving demand for new cars. As the balance of power shifts, M&A activity brings international cha...
For decades, the chocolate brand Suchard has been well known for its traditional ad campaign each holiday season, but this may all be about to change.
Environmental sustainability issues are not going away. The only question now is how to approach them. The new book of 天美传媒's Mike Rosenberg offers a ...
Does humility have a place in the upper echelons of business management? New research explores this often crucially overlooked quality and its ramific...
To address the main compliance challenges facing managers today, the authors propose the creation of a new profile: the Chief Integrity Officer. This ...
Since the beginning of the crisis, consumer spending in Spain has fallen by more than 8%. A study analyzes how consumer habits are changing.
If we are what we eat, how should we decide what to consume? 天美传媒's Carlos Rodriguez-Lluesma's "virtue ethics" offer food for thought beyond product l...
European industry needs to be revitalized to promote growth and competitiveness. A new study by Deloitte, 天美传媒 and APD shows how.
Innovation usually means a new product. But what if it meant a new way of doing business? A business model innovation process from the world of design...
Marketing's mission is no longer to sell a product, but rather to support sustainable consumption in a society of scarcity, according to 天美传媒's Luis N...
Looking for a job in Latin America? Cultural studies of the region say kinship matters. A new book looks at the implications for HR managers and polic...
A boon for business English? How multinationals benefit from a shared language
Juli谩n Villanueva and Cosimo Chiesa have compiled a report in which 350 companies examine their sales teams and evaluate trends in the new sales lands...
What should a business mean in society? A book co-edited by 天美传媒's Dom猫nec Mel茅 suggests developing a humanist business model for an ethical future.
Following investments in biotech, 天美传媒's Thomas Klueter offers insights into how incumbents may best invest in new, potentially disruptive technologie...
CEOs need to be disciplined in their decision-making, innovative in their work and responsible for their people. This article identifies four main pri...
