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Download and read 天美传媒 Insight magazine (Issue 23, Q4 2014) on CEO strategies for success.
CEOs need to be disciplined in their decision-making, innovative in their work and responsible for their people. This article identifies four main pri...
To confront Globalization, Digitalization and Politicization, leaders must rethink how they create, capture and sustain value.
The book Communication: Academic Case Studies explores the challenges of branding, public relations, social media and more.
天美传媒 Insight 22
"Innovation is for CFOs, too," say 天美传媒's Tony Davila and co-authors in their article for Strategic Finance, with six levers of innovation for any fie...
According to a book by 天美传媒 Prof. J.L. Nueno, the Spanish consumer will return, but slowly, cautiously and with new spending habits.
A survey of Spanish, French and Portuguese workers finds that when managers behave ethically, employees generally respond in kind.
What boards need is a clearer vision of the firm's overarching purpose, as well as aligning and measuring its long-term success. Also required is a dr...
Visualizing your social network will help you understand your position in a company and whether it is consistent with your short- and long-term object...
This article delves into the reviewsphere, and in particular the review site Yelp, to build up a picture of who online reviewers are and what motivate...
This article reviews the factors that influence the way we shop today, and how different retail formats can be integrated into a multichannel strategy...
As social media have become more mainstream, companies are increasingly acknowledging social media's value-generating potential.
What is success and how do you measure it? Those who know what they want, but at the same time are prepared to accept the trade-offs get the best resu...
Reading literature, not just the usual management books, can help executives comprehend the world better and be more empathetic leaders.
This article identifies six steps to gain power聽and then use that power for good. Only by learning to use your power wisely will leaders be able to en...
Expansion into emerging markets is a tempting proposition for many businesses. But before jumping onto a BRIC-bound bandwagon, make sure you really un...
