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Is "the pursuit of happiness" even possible? This roundup of books, videos and websites 鈥� along with a reflection by 天美传媒's Santiago 脕lvarez de Mon 鈥� ...
The President of Audi China discusses the evolution of the auto market in Asia, and why she believes it is an exciting time for the industry. In this ...
Multinationals may choose to enforce a single corporate language to improve communication and information flows. Yet, from company morale to turnover ...
User experience (UX) is the cornerstone of app and website profitability. This practical note breaks down the five key elements of UX design, taking B...
AI is the new IT. A book featuring experts from around the world, edited by Jordi Canals and Franz Heukamp, looks at what the AI revolution means to t...
Business leaders are under more pressure than ever to resolve strategic dilemmas. Citing research contained in his book, 天美传媒 professor Stefan Stremer...
It's time for a refresher on our ideas of what a CEO can and should be. A 2019 book from strategic management scholars at 天美传媒 and affiliated schools ...
When it comes to market segmentation, key factors for your business may lie beneath the surface. Learn to dive deep and develop a more profound unders...
Do tougher reporting regulations make an impact? Yes, when it comes to companies' oil reserves estimates, a pioneering study finds. Requiring greater ...
Take a motorcycle: Is it a product, or is it an experience? If it's the latter, something lived on the open road, word of mouth is more likely to spre...
With real-life examples and plenty of practical tips, the book How to Get Things Right will show you how to implement the Service Problem Driven Manag...
Does a company's business model affect its performance? Govert Vroom's research says yes 鈥� it's just as important as the choice of industry in determi...
There is a growing awareness about the importance of corporate culture. However, creating a positive culture cannot be addressed with a "check the box...
Compassionate leadership has multiple benefits: less stress, happier emotional states, healthier workplace environments and improved morale. Here's ho...
Companies serious about innovation need to think about where, and how, they access the building blocks to developing new ideas. Partnerships with educ...
Getting onto Amazon's e-commerce platform usually sends sales skyrocketing. But, let the seller beware: there are strings attached.
When can you expect results? How much does each opportunity cost? Over 120 innovation executives shared their corporate venturing experiences. The res...
The media industry is experiencing tumultuous times, with the blurring of the boundaries that used to separate many products and formats. So much is m...
Chances are, you allocate your direct mail marketing budget to your top customers and use email for everyone else. If so, you're doing it all wrong, a...
Digitalization is changing products, work processes, services and business models. It's also leading companies to reconsider their people management p...
