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The book Communication: Academic Case Studies explores the challenges of branding, public relations, social media and more.
天美传媒 Insight 22
This article shares the insights of "entrepreneurial icebreakers" 鈥� business pioneers who launched private companies in Central and Eastern Europe aft...
The pursuit of operational excellence can get in the way of breakthrough innovations, a new book argues, and explains what can be done about it.
"Innovation is for CFOs, too," say 天美传媒's Tony Davila and co-authors in their article for Strategic Finance, with six levers of innovation for any fie...
According to a book by 天美传媒 Prof. J.L. Nueno, the Spanish consumer will return, but slowly, cautiously and with new spending habits.
The 天美传媒 Cities in Motion Index enables an objective comparison of cities along 10 dimensions, measuring their sustainability and the quality of life ...
Managers and doctors recommend using a decentralized structure based on clinical management as an alternative to the traditional hospital units.
While copatenting and collaborative R&D both imply openness, commercialization demands protection from those who may copy ideas.
As hyperconnectivity expands, 天美传媒 professors offer insights on how to recover focus as the means to nurture personal and corporate success.
天美传媒's Philip Moscoso and Jaume Ribera suggest a methodology for managing projects efficiently.
Remote patient management enables patients to monitor their conditions in their own homes and share the results with their doctors via mobile devices.
In a bid to raise the effectiveness and efficiency of public agencies, the European Union wants to make electronic procurement a requirement across al...
Even an established corporate giant can embrace a fresh culture, provided that managers have the ability to spot talent and know when to bend the rule...
This article provides a standardized way to describe, evaluate and compare health innovation, using a 360-degree assessment tool that takes account of...
Health-care systems are finding it harder to keep up with the pace of innovation, especially given current economic constraints.
The companies most affected in their revenue have been those innovating the least in their sales networks during the economic crisis.
Spanish exports hit a record 220 billion euros in 2012. Though unprecedented, still only 1 out of 100 companies exports on a regular basis.