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天美传媒's Mike Rosenberg sets out a simple seven-step scenario planning process to help broaden management perspectives.
The history of the home video-game industry is a perfect example of how the interaction between competitors gives birth to an industry and determines ...
Managers may be familiar with the idea that "shocks" brought on by technological and regulatory changes can trigger the emergence of novel industry st...
Spain's film industry has struggled for years to hold its own against the powerful tide of American fare. Yet, in 2007, it was a modest Spanish horror...