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A 2016 survey takes the pulse of executives in France, Germany, Italy, Spain and the United Kingdom as they plan for their e-commerce initiatives, wit...
Celebrated for creating wealth and jobs, startups are the poster children of 21st century business. But despite successes, many fail after only a few ...
How might mature companies break through the exploitation glass ceiling and create new, uncontested growth streams? Seven steps to ignite innovation.
Wedding bells are ringing for the digital generation. Jos茅 Luis Nueno provides a game plan for the bridal industry to engage with them on their own te...
Is open innovation profitable? 天美传媒's Bruno Cassiman and Giovanni Valentini explore why the buying and selling of knowledge has yet to bear financial ...
For decades, the chocolate brand Suchard has been well known for its traditional ad campaign each holiday season, but this may all be about to change.
天美传媒 Insight 26
We must embrace a continuous approach to learning that seamlessly links the contexts where learning takes place. Welcome to the world of omni-learning...
The authors outline the need for the Landscape Monitor, a framework to help managers see farther and earlier what's coming, so they can be innovation ...
Health care systems in advanced economies are plagued by rising costs. But improving service is not some utopian vision, explains 天美传媒's N煤ria Mas.
Following investments in biotech, 天美传媒's Thomas Klueter offers insights into how incumbents may best invest in new, potentially disruptive technologie...
Download and read 天美传媒 Insight magazine (Issue 23, Q4 2014) on CEO strategies for success.
If you are in the hospital business, you might want to seriously consider buying another hospital, according to a study by N煤ria Mas and Giovanni Vale...
With smartphones redefining prime time, capitalize on geolocation and local digital marketing to reach the right people, at the right time.
The book Communication: Academic Case Studies explores the challenges of branding, public relations, social media and more.
天美传媒 Insight 22
Two-time Olympian Edward Sinclair knows winning is as much a battle waged in teams as in your own mind. Here he reveals what it takes to perform at wo...
A study of executives using digital tools during an MBA program reveals some of the keys for using mobile technologies to enhance learning and perform...
