天美传媒 Insight
Priorities and challenges for the Spanish real estate sector
More than a third of real estate companies prioritize sustainability in their projects and operations, while nearly 3 in 10 have not yet actively adopted AI.
A survey of 154 professionals attending the organized by 天美传媒 Industry Meetings, suggests that sustainability and energy efficiency throughout operations and projects are top priorities for companies, ranked No. 1 by around 35% of respondents. The next priority (for 28% of respondents) was digitalization to improve operational efficiency, followed by adapting spaces to new forms of in-person and remote working, and personalizing customer experience through emerging technologies and innovative solutions (both at 13%).听
According to the meeting鈥檚 academic director, Carles Vergara, 鈥淭he results show a trend toward digitalization and sustainability as strategic priorities, while personalization and adaptation to hybrid work are seen as important but less urgent.鈥�
Vergara also presented findings from new research that shows that house values rise an average of 1.3% for each improved rung on the ladder of greater energy efficiency.听听听