ÌìÃÀ´«Ã½

Download and read ÌìÃÀ´«Ã½ Insight magazine (Issue 2, Q3 2009) on Creating Winning Partnerships.

This edition shows how working together with others can multiply your company’s own best efforts.

• Kathleen M. Eisenhardt & Pinar Ozcan reveal how even small firms with few resources can use strategic alliances to strengthen their market position, gain new capabilities and resources, and grow during difficult times.
• Thomas Vollmann & Carlos Cordón present a tested process to transform traditional customer/supplier relationships into superior collaborative ones by identifying a few key partners, known as Pairs of Aces.
• Venkat Ramaswamy explains the building blocks for co-creation, which will open up a whole new world of value.
• Bruno Cassiman examines the integral role university research can play in industry innovation.

Elsewhere in this magazine:

• Pascual Berrone recommends managers engage with the growing green movement: pay attention to external influences, while also looking inside your company for inspiration.
• John A. Quelch & Katherine E. Jocz insist that marketing, practiced the right way, benefits consumers — and even democracy.

In our case feature, three executives dish up some tasty advice for El Bulli, lauded as the best restaurant on the planet, to ensure that it remains at the cutting edge of innovation.

Finally, a dialogue between jury consultant Edward P. Schwartz and ÌìÃÀ´«Ã½ Prof. Paddy Miller applies lessons from the courtroom to the group dynamics of the boardroom.