天美传媒

Cooperation is fundamental to addressing all kinds of business, social and global challenges.

Whether between individuals, local communities, companies, governments or even competitors, cooperation and collaboration are key to meeting the challenges of our time. So say numerous studies by 天美传媒 professors, business professionals and managers.

Sustainable strategies

The last of the United Nation鈥檚 17 Sustainable Development Goals (SDGs), Partnerships for the Goals, is to 鈥渟trengthen the means of implementation and revitalize the global partnership for sustainable development.鈥� In other words, SDG 17 promotes partnerships in order to tackle the inherent complexity of all the previous SDGs. If there is to be any hope for achieving the 2030 Agenda commitments on time, professors Pascual Berrone and Joan Enric Ricart urge companies to collaborate with each other and with multiple stakeholders, including the public sector, multilateral organizations and civil society actors. One of their four steps to integrate the SDGs into business strategies is to prioritize collaboration over confrontational stances.

Complex challenges require 鈥渃ollective and coordinated efforts,鈥� highlight Joan Fontrodona and Bruno Mart铆nez in their strategies to decarbonize the economy. In their opinion, governments, businesses and citizens must be 鈥減roactive and committed.鈥�

In the fight against climate change, we also need global consensus and a multilateral approach, add Joseph Stiglitz and Jos茅 Manuel Dur茫o Barroso, in a conversation between the Nobel Prize-winning economist and the former president of the European Commission, respectively.

The growth of green mobility presents an opportunity to boost cooperation. We will need 鈥渕ore collaboration and coordination between the private and public sectors to move toward making Europe the first green continent,鈥� says Marc Sachon. This is one of the keys to the future of the automotive industry.

Fewer lone heroes, more participation

Great challenges must be met with 鈥�robust action.鈥� This concept originated in a study of chess players that found that the best players persevere in their strategy while adapting flexibly to their opponents鈥� moves. Fabrizio Ferraro argues that robust action can foster cooperation among multiple parties with differing interests and points of view.

Meanwhile, Sebastian Hafenbr盲dl urges us to identify factors that promote or hinder cooperation. In order to test whether humans will cooperate even at the expense of their personal interests, Hafenbr盲dl鈥檚 team devised a water-rationing game to be played by children in Germany and India. They found that a majority of the children chose to cooperate, suggesting that cooperating for the common good is sustainable, even among competitors.

Cooperating and competing are not mutually exclusive

Even competing companies can unlock innovation benefits by partnering with each other. Such is the task of corporate venturing squads: partnerships between agile startups and established companies seeking innovation. According to M. Julia Prats, the advantages of this type of counterintuitive collaboration include better access to startup deal flow and the sharing of knowledge and best practices. She details the keys to these squads鈥� success in this practical guide.

When partnering creates value

Benefit corporations also rely on partnerships by prioritizing social and environmental goals without sacrificing profit. As Joan Fontrodona and Bruno Mart铆nez note in their report on benefit corporations, these are becoming increasingly attractive due to younger generations鈥� commitment to sustainability concerns.

Desiree Pacheco also highlights how social movements help drive the growth of renewable energy startups and can even give lagging industries a boost, such as the solar energy industry in the United States. Her research shows that collaboration between entrepreneurs and social movements accelerates innovation toward a more sustainable future.

Creating collaborative environments in cities

Public-private partnerships (PPP) have become a driving force in addressing the challenges of urban growth. The Public-Private Sector Research Center and 天美传媒 PPP for Cities regularly produce reports to help companies and public administrations jointly design, organize and manage sustainable solutions for smart cities. Check out some of their takeaways, here. In the words of Joan Enric Ricart, co-director of the Cities in Motion Index, creating sustainable and inclusive cities goes hand in hand with their digital transformation and collaboration with diverse stakeholders.

Farm Cultural Park (FKP) in Sicily is a prime example of fruitful collaboration between public and private stakeholders. Initially a rundown urban space, FKP was revitalized, thanks to an initiative financed by private funds, public subsidies and admission fees. In their study of FKP, Antonino Vaccaro and Pascual Berrone conclude that cooperating with diverse players 鈥� community groups, the media, local authorities and grassroots organizations 鈥� can maximize a project鈥檚 reach and impact.

Collaborating for positive social impact

Faced with a panorama of complex global problems, companies are turning to a more strategic, collaborative and collective model of philanthropy. Companies have begun to understand they can achieve a much more positive social impact by joining forces with other companies, NGOs, governments, and foundations, than they would be able to achieve individually, says Joan Fontrodona of the CaixaBank Chair of Sustainability and Social Impact.

Generating a positive social impact was exactly what Chetna Sinha aimed to do when she founded the , the Mann Deshi Mahila Sahakari Bank.

Cooperating for responsible digital transformation

In a context of rapid digital transformation, emerging technologies such as AI or blockchain may contribute to solving global challenges 鈥� or exacerbate them. In order to achieve the former, companies must collaborate and cooperate. Llewellyn D.W. Thomas addresses how responsible collaboration can help minimize the carbon footprint of companies鈥� digital technologies.

Building bridges for international cooperation

International cooperation is important for companies operating at a global level. Jordi Canals advises boards of directors to understand and anticipate geopolitical shifts in order to minimize risks and take advantage of opportunities. This implies working closely with governments and international bodies, as is detailed in his recommendations for boards of directors seeking to integrate geopolitics into their strategic discussions.

Fostering cooperative behavior

Given the benefits, what conditions favor cooperation?

• Maria Puig, director of the Dignity, Diversity and Belonging Office at 天美传媒, encourages organizations to create environments where 鈥渆very person contributes in a collaborative and positive way, where everyone can thrive and see their talents flourish.鈥� Learn more in our report,
• In our current high-uncertainty context, Christoph Zott believes that it is crucial to think like an entrepreneur. In other words, business strategists must reduce social distances, dialogue with many different stakeholders, and even collaborate with AI. 鈥淚nnovation is more powerful when everyone works together,鈥� he states in our report, Elevate & Innovate.
• Sampsa Samila provides tips for . When colleagues provide intellectual or material support without expecting anything in return, their collaborations tend to last longer.
• Sebastian Hafenbr盲dl finds that offering group performance feedback, rather than assessments relative to the performance of others, fosters a more cooperative, rather than competitive, environment.
• Research by Isabel Villamor suggests that virtual or hybrid teams work together more effectively when they share values from which clear norms of conduct are derived.
• To strengthen a sense of connection, or shared reality, among remote or hybrid teams, Maya Rossignac-Milon stresses the importance of re-creating office bonding moments, such as water-cooler talk, even in virtual environments. To better connect with others, she recommends simply being yourself when networking with other professionals, instead of always trying to manage impressions. This facilitates more authentic connections.
• To better manage multicultural teams, Alvaro San Martin urges us to understand the cultural commonalities that underlie many of our seemingly different behaviors.