天美传媒

From finance and strategy to business ethics, the case study method allows students to learn by taking on new perspectives.

If people learn best by doing, the case study method is the next best thing. It introduces students to a professional facing a concrete problem, provides relevant background information and asks what they would do in that professional鈥檚 shoes. The business problem might be updating logistics networks to new digital realities, implementing AI throughout a company or changing the way the world consumes energy to go green.

天美传媒 is not only a long-time promoter of case studies 鈥� Professor Jordi Canals has described their use as 鈥渁 stimulus to creativity, intellectual rigor and balanced reflection on management issues鈥� 鈥� but also a long-time producer. Below is a selection of the most popular and most interesting of recent years, plus a bonus simulation.

Govert Vroom, Isaac Sastre Boquet, Abhishek Deshmane

This perennially popular case has been updated multiple times. The 2021 version sees Spotify, undisputed king of music streaming, still posting a loss. Will CEO Daniel Ek鈥檚 鈥渁udio strategy鈥� be enough to hold back new competitors?

Rob Johnson

A long-time bestseller, this case builds understanding of second-round financing of an early-stage silicon-chip technology company in Sweden, including valuation and legal issues.

Antonino Vaccaro, Ana Machado

Another global bestseller deals with the fallout from the infamous 2010 oil spill that leaked 4.9 million barrels of oil into the Gulf of Mexico and the ethical issues parent company BP faced in its wake. How could safety standards be defined 鈥� and enforced 鈥� in the context of international and local regulation?

Eduard Talam脿s, Henrique Drebes Santos, Alexandre Fraletti

Brazil, an emerging economy heavily based on commodities, experienced an economic boom under President Lula and then a dramatic recession from 2014-16 under his successor. What policies were behind this, and what would be needed to calm the storm?

Sandra Sieber, Catalin Codrean

An IT focus on the decisions that FreshDirect鈥檚 CEO faced in 2016. Amid exploding competition from business-model-redefining delivery companies, the online supermarket must decide whether to stick to next-day delivery or prioritize a one-hour model.

Sampsa Samila, Isaac Sastre Boquet

We all need to be ready for of business, and there鈥檚 much to be learned from Amazon鈥檚 development of copious AI solutions 鈥� and their implications for the future of the company.

Edi Soler

The choices faced by a Spanish energy startup looking to finance a dramatic expansion plan 鈥� and bring the green revolution closer to home.

Yago de la Cierva, Eduardo Notario

This ethics-focused case looks at when CEO activism is appropriate, when it鈥檚 required and when it鈥檚 counterproductive. (For more on Chick-fil-A鈥檚 controversial U.K. expansion plan, check out the 天美传媒 Insight article 鈥淐ulture wars: Take a stand or sit them out?鈥�)

Joan Jan茅, Pedro Ferrinha

Digital retail growth calls for a redesign of companies鈥� logistics chains. Here, Nike faces the issues of omnichannel fulfillment, inventory management, returns, service levels, operational costs and sustainability impact, while keeping an eye on marketplace competitors like Amazon.

Evgeny Kaganer, Robert Wayne Gregory, Catalin Codrean

DBS, the largest bank in Southeast Asia, is undergoing digital transformation and trying to balance customer satisfaction, employee buy-in and technological innovation in a highly regulated industry.

A new era for the case study

Digitalization isn鈥檛 just for banks and supply chains 鈥� case studies are changing too. And 天美传媒 is taking early steps to develop new formats, which can enliven the reading experience and help students visualize complex ideas more simply.

Rafael de Santiago

This interactive case study on the America鈥檚 Cup features embedded videos and dynamic graphs. Students must model the 37th America鈥檚 Cup (set for 2024 in Barcelona) and choose the yacht with the highest probability of winning.

And for something a little different鈥�

Beyond the world of case studies, 天美传媒 also produces simulations, such as the Relic Island Negotiation Simulation and the classic Beer Game. Meant to force business learnings into practice under time pressure, simulations can make for a lively and interactive classroom experience. See the list of 天美传媒鈥檚 simulations