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Big Banks Battle Small Fintechs with More Services
13th Banking Industry Meeting analyzes new regulations, negative interest rates and digital revolution
December 15, 2017
How can large commercial banks compete against agile fintech start-ups? By providing more and better services.
鈥淲e have to accept it: fintechs offer good digital services and they鈥檙e a threat. If we don鈥檛 react, they will eat away at our margins. Clients are always willing to pay for quality services and this must be our main asset,鈥� CaixaBank CEO Gonzalo Gort谩zar said during 天美传媒鈥檚 this week.
The meeting, held in Madrid under the title 鈥淐ompetitive Banking in a New Society鈥�, was sponsored by EY; Prof. Juan Jos茅 Toribio was its academic director.
Specialization, high-end investment products, personalized service and omni-channel communication with the client are some of the ways CaixaBank plans to deal with the digital challenge.
Low Interest Rates, High Regulatory Costs
Banco Santander CEO Jos茅 Antonio 脕lvarez, meanwhile, described the current financial situation as 鈥渃omplicated鈥�. 鈥淭he market is not easy. We are facing a scenario characterized by relatively weak income, permanent adjustments and extremely low credit growth,鈥� he said.
脕lvarez also said that focusing on specialized advice and on high value-added products is the way to best compete against fintechs.
In addition to ever-changing technology and fintech start-ups, the industry is grappling with how to adapt to the new and demanding regulations post-crisis, negative interest rates, the need to maintain profitability in the medium and long term, and recovering client trust.
Javier Alonso, deputy governor of the Bank of Spain, discussed the consequences that the Revised Payment Service Directive (PSD2) will have as the regulations are implemented during 2018, and warned that consumers should be wary of some digital products, urging banks to help educate their clients on risks.
Bankia CEO Jos茅 Sevilla commented on the difficulty in guaranteeing profitability, and noted that never before in Spain had there been economic growth combined with falling credit. But he forecast that during 2018 and 2019, credit to individuals will increase.
Jos茅 Mar铆a Rold谩n, president of the Asociaci贸n Espa帽ola de Banca, described the current regulatory framework as 鈥渕uch more complex鈥� than it was in the past, and warned of the potential high costs of compliance with the new regulations.
