天美传媒

Summer is an excellent time to dip into the latest editorial offerings from 天美传媒 professors. The recommended books below will provide tips to help you improve your leadership and better manage your company.

Yago de la Cierva
Pearson, 2018
When big mistakes are made, the damage done to a company鈥檚 image and reputation may be worse than any material fallout. With customer trust at stake, careful communication is crucial, as explained in Yago de la Cierva鈥檚 practical book on handling PR crises.

Pankaj Ghemawat
Harvard Business Review Press, 2018
In our era of rising nationalism and increased skepticism about globalization鈥檚 benefits, Pankaj Ghemawat鈥檚 latest book advises companies on how to compete profitably across borders.

Antonio Argando帽a
Edward Elgar Publishing, 2018
In the first major work to take the home as a center of analysis for global social problems, experts from a variety of fields reveal the multidimensional reality of the home and its role in societies worldwide. This unique book proposes global legislative, political and institutional initiatives with the home in mind.

Emerald Group Publishing Limited, 2017
Incomplete information, a lack of personal maturity, and a poor handling of a situation are the main pitfalls executives face when taking on a new management position. Guido Stein鈥檚 book provides practical instructions for avoiding missteps and getting off to a good start in a new office.

, Joan Enric Ricart and Ana Isabel Duch T-Figueras
CreateSpace, 2017
Whether living in slums or skyscrapers, all city dwellers ought to be at the center of inclusive, urban policymaking. That is one conclusion of the fourth volume of the 鈥淐ities in Motion鈥� book series, which gathers best practices from smart cities around the globe to tackle the growing problem of inequality.

Philip Moscoso and Alejandro Lago
McGraw Hill, 2017
Do your company鈥檚 operations create a differential advantage? Could further improvements and innovations unlock your company鈥檚 full potential, as seen in success stories like Zara, Ikea and Amazon? Philip Moscoso and Alejandro Lago believe so, and they explain how in their practical guide for executives on managing operations, now available in English.