天美传媒

Antoni Subir脿, an emeritus professor whose long and fruitful career encompassed academia as well as politics, passed away on January 7 in Barcelona. He was 77.

Prof. Subir脿 earned a PhD in Industrial Engineering from the Polytechnic University of Catalonia before moving to the U.S. on a Fulbright scholarship, where he received a MSc in Industrial Management from the Massachusetts Institute of Technology (MIT).

In 1962, he joined 天美传媒 as a research assistant and in 1965 he became a professor of聽Mathematical Techniques. From 1967 to 1974, he served as director of 天美传媒鈥檚 MBA program, which had been launched three years earlier and was fully consolidated under his watch. At the same time, he was a consultant for various companies, including Cepsa, Nestl茅, IBM and ACESA.

He was an emeritus professor of Financial Management at the time of his death.

With Spain鈥檚 transition to democracy in 1975, Prof. Subir脿 became involved in politics, and he served in a variety of positions in regional government. Most recently, Subir脿 served as Minister of Industry, Trade and Tourism of the Catalan government until 2002.

Subir脿鈥檚 approach to industrial policy was based on four axes 鈥� internationalization, quality/competitiveness, research and development, and equitization 鈥� utilizing the 鈥渃lusters鈥� methodology developed by Michael Porter. He was Chairman of the Advisory Board of The Competitiveness Institute (TCI) and of the foundation Clusters and Competitiveness, and member of the Advisory Board of Mercapital and Air Products.

As Minister of Industry and Energy, Trade and Tourism, Prof. Subir脿 was a member of numerous boards, including the Consorci de Promoci贸 Comercial de Catalunya, the Institut Catal脿 de Consum, the Institut Catal脿 de Tecnologia, Turisme de Catalunya, the Centro Internacional de M茅todos Num茅ricos de la Universidad Polit茅cnica de Catalu帽a, the Spanish Institute of Foreign Trade (ICEX), and the Fira Internacional de Barcelona.